The marketing climate is constantly evolving, but the rapid advancement of technology is causing seismic shifts. The only way to stand out as a brand is by staying ahead of the trends, which means leveraging the power of tools like artificial intelligence (AI) and personalized video marketing.
As video content becomes increasingly popular and traditional advertising declines, AI can be a vital tool in 2024 and beyond. AI is a driving force that will shape marketing in the coming years.
Artificial Intelligence in Video Marketing
Video content is widely popular right now. Many brands are on board – or trying to get started – but creating video marketing can be time-consuming and pricey. Massive brands with entire marketing teams and unlimited marketing budgets can use video easily, but what are smaller brands with limited budgets to do?
This is where AI shows its value. AI can be a marketing assistant that predicts trends, analyzes data, and personalizes content in real-time using machine learning and other technologies. Whether you need help with topic ideation, video editing, or campaign optimization, AI can take on the repetitive work to save you time and money. You can then focus your efforts on mission-critical tasks only you can do.
Cultivating Connections with Customers
Social media has gained popularity as a marketing channel for brands for many reasons, but one of the most important is the consumer’s desire to connect with brands directly. Brands that are active on social media show the “human” behind the name, building genuine, transparent relationships.
Consumers spent decades being “sold to” by brands. With few alternatives on the market, they were stuck with whatever brands were available and whatever they chose to do. Now, social media has created accountability and shifted the power back to consumers. They have more options than ever before, as well as the channels to learn more about brands, share their feedback, and shape how brands do business.
Video marketing is a great way to enhance the natural connection that comes from social media interactions, but AI can supercharge it. With personalized video content and AI optimization, you can ensure your marketing message connects with your audience for more meaningful and lasting relationships.
AI also helps you gather and analyze the data about consumer behaviors, preferences, and interests to deliver the content that’s most relevant to them. While businesses have had access to a wealth of data for quite some time, processing and analyzing it has been challenging and costly. With the power of AI, you can process and analyze business data in real-time, giving you the insights you need to create persuasive videos that deliver the messages your audience wants most.
Benefits of AI in Video Marketing
Wondering how AI can benefit your video marketing strategy? Here are some advantages:
Personalization at Scale
AI offers tools to create personalized video content, such as product demonstration videos tailored to your audience’s behaviors, interests, and preferences. The result is more entertaining and immersive videos that captivate the viewer, improving conversion rates.
Predictive Analytics
Whether you realize it or not, you have a lot of customer data that can help you hyper-target your marketing campaigns. AI can analyze this data to help you better understand your customers and predict emerging trends, popular products, and more. This gives you a competitive advantage to anticipate market demands and serve your customers better.
Seamless Editing
Video is dynamic by nature, so editing is essential for entertaining videos. This can be intimidating if you don’t have the editing skills. Still, AI-driven video editing tools can streamline the process, automating repetitive work and making suggestions to help you create the best version of your video. For example, AI can suggest pacing and visual effects and edit them into your video for a seamless experience.
Enhanced Storytelling
Time is your most vital resource as a business owner. AI improves efficiency by automating the time-consuming tasks you take on every day, leaving your team to focus on creative work that only they can do. Instead of wasting hours on the technical aspects of video production, they can take the time to build emotional connections and come up with ideas for successful video campaigns.
Script Development
If you have a topic but are stuck on what to say, AI can help. AI can generate scripts for high-quality content based on your inputs and audience data. This essentially combines creative development and pre-production into one smooth process. Some of the ways AI can help include animations and voiceovers.
Optimization
It can take time and trial and error to figure out the best approach for your video campaigns, leaving you behind on trends. AI can optimize your video campaigns in real-time, adjusting the content, timing, targeting, and elements to ensure strong performance.
Return on Investment
Video marketing can be successful, but it requires resources to produce. Experimenting with your videos can hurt your budget before you get results, but AI streamlines the marketing process and removes experimentation from the equation. The result is greater success from the start.
Don’t Use AI Instead of a Marketing Team
AI can be highly beneficial for creating high-quality videos that capitalize on current trends. That’s why so many brands are leveraging AI for their video marketing campaigns.
However, AI can’t take over the entire process on its own. You can delegate tasks, content ideation, video editing, and other tasks to AI. However, you still need a human at the helm to ensure you have a message that speaks to humans when all is said and done. Be cautious about leaning too much on AI tools and forgetting the human element.
Enhance Your Video Marketing Campaigns with AI
AI holds incredible promise for video marketing and it’s only getting better. The trend is likely to continue, delivering more sophisticated AI tools in the future, so it’s best to incorporate AI into your strategy now.
Author Bio:
Torrey Tayenaka
Torrey Tayenaka is the co-founder and CEO of Sparkhouse, a training video production agency. He is often asked to contribute expertise to publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of its clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse, and Forge54.
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