Episode 112: How To Use Digital Marketing In Real Estate To Make Millions with Bryan Driscoll

Acquania Escarne 0:01

Hey guys, welcome back to the Purpose of Money podcast today I'm super excited. We have special guests, Brian Driscoll. We're going to talk about how you combine your marketing and real estate expertise to have an amazing multimillion dollar business.

Acquania Escarne 0:18

You are listening to the Purpose of Money podcast, a podcast where we talk about ways to build wealth and create more freedom in your life. Today. I am your host Acquania Escarne. Brian Driscoll is an expertise who has been able to combine digital marketing with his savvy real estate investment background he helps clients maximise their potential, and he has a long history of success in marketing starting out as an independent freelancer to help businesses strengthen their SEO backgrounds and their websites. In 2000, he started out as a one man show working from home via oDesk. Now Upwork with the goal to help people grow and get to know themselves and their audience. Well, in 2014, Brian set the wheels in motion when he purchased his first real estate property. And he noticed that a 15k wholesale fee was attached to the deal. And the wheels started turning in how he could get himself into real estate and marketing in the Pittsburgh area. He tossed around the carrot, and he crushed it and that's how motivated leads was born. With time being so precious, Brian knows the importance of staying put, literally, his wealth building strategy has developed to where he helps you invest in a single zip code. So we're gonna talk about how to niche down into a specific area, build wealth through real estate and digital marketing. Hi, Bryan, welcome to the show. Thank you so much for being here today.

Bryan Driscoll 1:56

What's going on? Thanks for having me.

Acquania Escarne 1:58

I'm excited because these are two of my favourite subjects. Most people don't know I have a secret love for digital marketing, because I created a secret business digital marketing. A few years ago, a client asked me to that I interviewed for a magazine. And then he hired me to help with some blog writing actually asked me to start writing his emails when he created an ebook. And he wanted to do a sales campaign for it. The sales campaign went so well that he then hired me to do his emails full time, and then introduced me to all his friends. So I have been secretly building a email marketing business. That's pretty successful with five good clients who are steady, and they are IG influencers. So I love to talk about email marketing. And this is the first time I'm probably talking about it publicly. But I also love real estate, because most of you who listened to the podcast know that I started out in single family homes renting goes out, and now I invest in hotels and apartments syndications. So now we get to combine my two favourite topics today with Brian, you're so awesome to be here and to discuss. So let's hop into one thing first. I like to give all my guests a background about who you are and what you do and where you're from. So if you could just take a second to let me know what was money like for you when you were growing up? Because some of my guests this is literally how they get insight into your life and how you've been able to transition to where you are today.

Bryan Driscoll 3:40

Yeah, sure. So I'm in Pittsburgh, Pennsylvania, born and raised, right. I actually grew up in a town called Bethel Park. I still live here like I'm born and raised Pittsburgh, which my accent could probably tell you that right. I mean, we grew up normal. We weren't rich or anything like that. I got a job when I was 16. Working at the hardware store up the street. I was one of the kinds of people I've had probably like 50 jobs. Like I went to work somewhere like, you know what, screw this. I'm going somewhere else. So I was just one of those people. I never it took me a while to find out. Really what I wanted to be doing. But yeah, I mean, that's where I came from.

Acquania Escarne 4:14

That's awesome. And I love it how you still stay home and still made an impact where you live. So what came first? Was it the marketing side of you that was woken up or was it the real estate? It sounds like marketing but did you actually have a passion for both and you just went into marketing first.

Bryan Driscoll 4:34

It was a hybrid. So I went in when like back in like 98 My dad took me to a You know who Ron Legrand is? He's one of the guys that he used to travel the country given seminars. Okay. So I went to one of those seminars back in 98. I was 18 years old, and bought one of the courses in the back of the room was like 2000 bucks or something, which is a lot of money. Right? Put it on my credit card, learn how to do real estate stock up ads in the newspapers, things like that we're doing newspaper back then, like you didn't have online stuff, got a whole bunch of people that wanted to sell their house. And I couldn't do anything with them. I didn't know what I was doing. So I got into real estate then. But it didn't work. Then I got into digital marketing about 2000, early 2000s. Then I got back into real estate in it did work. So that makes it kind of like a hybrid.

Acquania Escarne 5:22

Yeah, it did, it did. But it's interesting to know that you didn't get discouraged. I think that's really important for people to realise that you can do something again the second time around and do it better. What did you do differently the second time around, though?

Bryan Driscoll 5:33

Well, the second time around, I had more punches in my face, I failed a lot, right? So and the second time around, it was it was different I wasn't. So initially I went to this seminar, it's like how to get rich pretty much like how to get into real estate without spending any your own money, which people can do that. But the second time around, I was older, and I had a little bit of money to invest. So it made purchasing the property make more sense in my head. And also, it just made more sense. I was more comfortable with it. So I purchased the property, put some cash into it refi back out. And that worked. Versus I've never got into the sub two type of stuff, which a lot of people do. It just didn't work for me.

Acquania Escarne 6:13

Got it. Got it. So what was your first job in the freelance space? Seeing that you did real estate didn't work? Then you got into marketing? What was the first thing you did?

Bryan Driscoll 6:25

My first job. I was freelancing on oDesk, which is now Upwork. I remember my first client, he was a jewellery business in Israel, up there, and I was just consulting with him on his SEO. Okay. And then yeah, I just kept taking on clients like that. And it grew into a business like I started freelancing for like 20 bucks an hour, it grew into a business charging a couple 100 bucks an hour, and dealing with like big clients like national international.

Acquania Escarne 6:51

Well, how did you know exactly when to start scaling your business? And going from one man to agency? What types of decisions helped you make that solid recommendation for your business?

Bryan Driscoll 7:05

Yeah, it was time. So what I did, I started at 20 bucks an hour, right. And then when I got too busy, I raise my prices. And then when I got too busy, I kept following that until I was up to a couple 100 bucks an hour. But then it's like, okay, if I'm charging people a few $100 an hour, I don't need to be doing the things I can hire someone for $20 an hour to do. So I would start pulling in people like that, that could do this small thing so I can stay working on strategy.

Acquania Escarne 7:29

I love that. And I think that's what a lot of business owners fail to do, because they want to do all the things. And they also are afraid that they can't pay someone or they can't afford to pay someone. But my coach, actually in 2020, he convinced me to hire a virtual assistant. And I was like, I don't know, I don't want to be responsible for paying someone else. And she was like, just do it because you checking your email or you following up on clients is just not the most cost effective use of your time. And I honestly, totally appreciate that. I took her advice, because my business grew and at that time had made the most money I've ever made. Because when I got rid of those admin tasks, I was able to focus on the fun stuff. So I always recommend that entrepreneurs think about what do they not like to do and what is it that they're doing, but it's not the best use of their time, and then outsourcing those things. But I like what you said about using kind of money as a scale. So when you were charging 20 bucks an hour, you were really, really busy at that rate. So you raise your prices, which also tends to eliminate some of your clients. But it also puts you in front of the right clients, right? So you are getting to do what you love, but at the higher rate, which is helping you pay the bills. So tell me a little bit about your SEO expertise, because you got into it at a time where I feel like Google was still figuring itself out, but fairly advanced. And now is even more advanced. I feel like SEO is like a four letter word for some people because we just don't get it. So what are some tips that you have for someone who wants to optimise their website?

Bryan Driscoll 9:15

Yeah, sure. And yeah, I did get back in there, like way back in the day. So it was awesome, because you could just change some words on your page, spam, a bunch of links and your rank, right. And for anyone listening to because you said a lot of people were still working nine to five, I did all this while working a nine to five. So I started that whole business up to grown it with multiple employees still working a nine to five setting up but not to quit my job yet. You know what I mean? So, SEO is basically ranking in a free section of Google, right? So if you look at the search engine, Google's sole purpose is to answer someone's question that typed into the Google search with the most relevant answer. So what you're trying to do is you're trying to make your website relevant for what phrases you think your people were trying to search. Me for example, if I'm trying to buy houses and I want to rank for phrases like sell my house fast, cash homebuyers in our area. And what you want to do is you want to make sure your content unique on your website. And you optimise it like if you're targeting sell my house fast. We have that phrase in the title, this title tag meta description and the body content. We're trying to make every single page about something that is targeting one phrase, you know what I mean?

Acquania Escarne 10:23

Yeah, no, that totally makes sense. And for those newbies out there, these are some of the things on your website that you really need to focus on. So like, for example, your meta description is the part that you would fill out. That kind of is the preview when you do a Google search, you know, it tells you the website, and then what that page are articles about. And you can write that, well, I didn't, you know, prior to me creating my own website, I had no idea that someone actually types, what shows up in the meta description. So there's even a character limit in that space so that people can see the whole description or enough to make them want to click the link. And those are the types of things that will get people to keep going to your specific website for your services. But there's another thing that I kind of found a little mysterious in the beginning called link building. So that's like, essentially, when you're trying to get your website links on other people's websites, and other people's websites are used on your, your website. What are some tips you have for building authority with Link Building and not making it too spammy? As you said before?

Bryan Driscoll 11:38

Yeah, so yeah, Link building is basically you're trying to get other websites to put your link on our website, right? So Google looks at that, like votes, you get links coming to your website, it's a vote. If you're having a link that says sell my house fast, which links to sell my house fast page, Google looks at that, and like, this page, is probably about that phrase, right. So there's different things you can do to build links. You can go on to websites like HARO, which is Help a Reporter Out, you could submit they're constantly they have reporters that are constantly looking for content, you can submit in your field articles and ideas for that, and they may pick one up there, you get links, and you can outreach, the blogs, the one thing you want to make sure of so link building and SEO is technically against Google's Terms of Service, right we're trying to manipulate the search engine. So there's no real rulebook on this is a good link or this is a bad link. But what you want to consider is when you're doing link building, the content you're putting out on this other site to get a link back. Is it beneficial to the user? If the answer is yes, try to get those types of links. If it's No, like you're just spamming blog comments, or things like that, which don't really work any any more anyways. But things like that don't work, and it's not beneficial to user, that's where you could possibly get a penalty.

Acquania Escarne 13:23

Hmm, that's a really good point. And I think people need to keep that in mind. So I liked your comment about how HARO, though, Help a Reporter Out because I've done that, I've responded to questions reporters have on personal finance questions, and then they have linked back to my website or my Connect page. And that's helped me get some leads to in addition to exposure. So that's a really good tip. And then I agree with you, the goal is to be helpful. I think that's what Google always wants to know, is if I send someone in the direction to click this link, are they going to get their question answered? Are they going to get the information that they were intending to look for, which is why Google is constantly adjusting their algorithm based on SEO as well. But I do feel and I agree with you that when you really do your research, so look for terms that you want to be known for right content based on those terms, you can change your ranking on certain things, right? Because if you go after a search term that's not heavily saturated. And you are the expert for that, you can start to rank for that, because I've had a lot of podcasting friends, for example, who have started to rank for certain topics because they have just really niche down. And so it has helped them to be what comes up when they search or when you search, right. What are your thoughts about someone's personal reputation on the internet? If I google myself, and I see something that's not so great, but I didn't write it and I don't know who did Is there anything you can do? out that Do you know?

Bryan Driscoll 15:01

Yeah, so that's it. It depends what it is. Right? Like some people, I used to have people hit me up all the time, like, hey, you know what, we just ripped off a whole bunch of people. And now we got news press or whatever. Like they didn't say that, but they pretty much rip people off and they made the news. And they're trying to like, hide that. And it's like, those are really reputable sites that are really hard to push down. Right? Right. So things like that. It depends on the situation, if it's on the Wall Street Journal chip, chance to push it down or low fun. If it's just BS kind of websites out there that are just being spammy or trolling, I usually recommend, go back, go get every social media profile out there in your name, like sign up for that first populated, that's going to rank for your name. A lot of those like LinkedIn, Facebook, Instagram, Tik Tok, like get those and get them for your name. Those are going to take up a lot of the spots there. If you do see some some sites ranking high, though, I mean, you can just reach out to him if it's not true. Try to get them to point out a lot of these websites are just spam. They'll reach anybody. You can report to Google on spammy stuff, but who knows what they do?

Acquania Escarne 16:11

Yeah, it might go down a black hole or something. So okay, next thing as an entrepreneur, I really feel like ads are constantly being talked about as the way to get yourself in front of eyeballs that have never seen you, right? And a lot of times, we might have the best product or service, but we just don't have enough visibility in the market. What are your opinions about Facebook ads? Are they worth it? Or is there is there really a way to organically go viral anymore?

Bryan Driscoll 16:48

Yeah, so Facebook ads are worth it, it depends on what you're doing. So if you're selling a product, 100% Facebook's really effective. Because Facebook shows ads based on behaviour. So there if you're looking at like, I'm not going to see ads with dresses, or shoes, but my wife will, but I'll see ads that are relevant for me. So they're targeting people. So Facebook ads will work. If done properly, though, what I mean by that is you have there's a Facebook pixel. And what that is, it's if you're setting up a Facebook ad campaign, there's multiple ways to do it. Number one, a lot of people I see theirs that are new, just boost posts, I don't recommend that that's wasting money, doing traffic campaigns, engagement campaigns, video view campaigns, usually you're wasting your money on those also, what you want to do is it depends on what your objective is, I play a lot in the lead gen space. So we're trying to generate leads. So inside of Facebook, there's objectives called you can get for leads, or you can also go for sales if you have a product. And what you want to do is you want to make sure you have a Facebook pixel on your website, we want to tell Facebook send traffic to our website. And we want the objective to be lead. So what I mean by that is we put the pixel on every side of our website and the pixels, just a snippet of code that allows Facebook to see it's creepy, it allows them to see who's on the website and modify the ads. So you send someone to say your website, Facebook pixel, and now sees them. And then on your thank you page, you're gonna put an event called lead. So now what we're going to tell Facebook is send people to our website and make them go to our thank you page. And then we're trying to have their algorithm learn from the people that already made it to our thank you page, what do they like and show our ads to more people like that. So if you do it that way, same on E commerce, you do the same thing with a purchase objective. And even one more step on that is you would have an add to cart and then a purchase. People that make it to add to cart and don't purchase you can retarget them with promo codes.

Acquania Escarne 18:44

Wow, see, and I just thought big brother was always listening. Yeah, cuz you know, sometimes someone will say like, you know, you just recommended to me, I should go check out Acquania Is dress boutique, because you saw this really cute dress that you think I would love. So then I go to Acquania dress boutique on Google. And then all of a sudden I start seeing Acquania dress boutique ads while I'm scrolling Facebook while I'm scrolling Instagram. And I'm always like, man, Big Brother is listening. But it's all a part of a cohesive marketing strategy. That's what it sounds like. Like people are thinking through your behaviour. You went to Google, you look for that. You didn't buy anything the first time. But now we're going to put ads in your face with a coupon code and see if you pi

Bryan Driscoll 19:37

Yeah, exactly. Yeah, they call that retargeting retargeting, because you've been on the website already.

Acquania Escarne 19:41

Yeah, I love it. And I think that could be a game changer for a lot of small businesses, especially if awareness is your challenge, right? So spending money on ads. What do you recommend as far as a marketing budget let's say I'm just starting out and I'm building a business and I don't want to go broke doing ads What should I do?

Bryan Driscoll 20:02

That's a big question. So it depends on your business. Right? And it depends what you're trying to do. For example, if you're, if you have an E commerce, e commerce business, like you sell a product, start small, and then reinvest, because e commerce, you will get sales immediately. Like, not immediately from the ads, but whenever somebody purchases you get paid right then right, reinvest that money. And so what I would do is start small with a budget. And it depends on the industry on how much you spend, I usually recommend like 50 bucks a day, which is 1500 a month, I know a lot of people starting can't start that high. So start with whatever you can, but then take and reinvest it. Now if you're in the lead gen space, or save and content creation, you might not see a return for six months. Like say you're trying to promote a podcast, you're just getting awareness, you're not getting money back from that, normally. So you have to think, Okay, how much can I afford to put towards this? And how long can I sustain it before I'm going to get money back. Like if I were looking to buy houses, it might take 60 days to close a deal. So I need to be able to sustain probably six months, I would say a budget so that I know money will be coming in to keep it going. \

Acquania Escarne 21:15

That is such a good point. And I didn't even think about that. But as a business owner, and when we want to be forward thinking we want to budget, that's something really important to think about. So what is the big difference then between Facebook ads and Google ads is one preferred over the other?

Bryan Driscoll 21:31

That also depends got some good questions. So So here's Facebook is impression based. What I mean by that is you tell Facebook, I want you to show my ad, and they're going to show it, maybe they'll show it 1000 times for 20 bucks. And they're showing it to people based on their behaviour. So what I what I mean by that if I'm talking to people in Pittsburgh, I might say, hey, I want to target people in a 15 mile radius in Pittsburgh, that are 35 years old, and female, or whatever it is. They're going to show my ad but I'm competing against everybody else, for that same impression share the bakeries, that shoe stores, things like that. It ends up being cheaper, though, because we're only paying per impression not click. Now on Google, somebody's searching intent, like that user intent. They're searching like in a real estate space, sell my house fast. In that, in this particular space that I play in cost per clicks are really expensive, and maybe 35 or $50 for one click. So the intent is there. But it's really, really expensive might cost you $400 To get a lead, right? So they're so they're different on that. So depending on your industry dependent, like if you're a doctor, lawyer, mortgages, real estate, life insurance, or any type of insurance. It's really expensive on Google, Facebook's cheaper, but you kind of want to build a funnel. So you send traffic from Google, to your website and retarget them on Facebook, and also try to bring in cold traffic from Facebook. I don't have any answer your questions.

Acquania Escarne 21:59

Oh, yes. But it also sounds like I need to hire an expert. Just because experts can sort of like you said strategize and work through these different scenarios. Where do you get the person from? What do you offer them for free. So they want to get on your email list, listen to your podcast, or sell their house with you. But I would imagine that you've done this well, because you have built a $5 million real estate portfolio through your business. So let's hop into that and how marketing has helped you be successful in the real estate space? When did you see I guess your first success as a real estate investor after that first closing?

Bryan Driscoll 23:50

Yeah, it was probably like, not even 10 years ago. So I bought my first property. And I did well on it. And then we slapped up. It's called a Care website, we put one of those up and just split some ads to it. And people started hitting us up wanting to sell their house.

Acquania Escarne 24:04

Ah, my anti NC never heard of you like, hey, just searching, I want to sell my house and yours came out. That's pretty dope. So what is your process? Then? If someone contacts you and says, I want to sell my house? What did you do to help them exactly.

Bryan Driscoll 24:20

So what I do is if someone hits up our website and wants to sell their house, number one, we call within seconds, you have to call really fast with online leads, right? And then I have a text message sent out to them also just in case we don't get them asking them to book an appointment for us to come give them an offer. But when I get them on a call, I mainly want to find out what's your problem, like people that we buy from usually have problems like their house has to beat up is distressed properties. They inherited it and they don't have the money to fix it. So we're usually buying junk houses and then fixing them and then I just keep them and rent them out. So yes, what we're trying to do is we're just trying to find out okay, what's your situation like? What's the problem and then can we help you solve that problem and create a win win?

Acquania Escarne 25:03

Interesting. And what exactly is that strategy called? I think it does have a name, right? Um, I don't even know the B R R or the Burma. Yeah, right. Don't worry guys, he is an expert. He knows what he's doing. Yeah, I thought you were talking about the negotiating strike. Oh, no, no, go, wow. Negotiations mediation when someone needs. I think when someone needs a service, especially in a situation where there's a problem, I recommend you listen to them. Like, I offer consultations for life insurance all the time. And a lot of times we get to the life insurance part. But we learned so much more about each other. In 10 minutes. We don't talk about life insurance, right? Like I learned how many kids you have. And if you have a job, and you know what's important to us. So why do you want to get insurance? In your case, you were probably figuring out, why does this person want to sell this house? Which helps you make a good offer? I'm sure. But then you said you intentionally buy homes, fix and renovate? And then rent. Right? Right. So why not flip? And so

Bryan Driscoll 26:15

Yeah, so yeah, you're right. It's Burma. That's right. I don't want to start like, so I have full time income from my digital marketing agency, I buy properties for a little bit different reason to most most people do, because I'm trying to push money to the future and build wealth. So I don't need to flip houses or anything like that. Because if I flip it, I don't have anything to do with the money anyways, like, I'm trying to buy as many properties as I can. And I don't have enough actually to purchase. So and I don't need the income on it. So that's why I just buy them. But I like the birth strategy. Because what you can do as you can buy a property cash, fix it, and then the bank will give you all your money back. And then a tenant pays the mortgage. And then you get to keep recycling this, you have to have enough money to initially get it or know somebody that has enough to buy the house cash. But after that you're just recycling the same money and getting houses for free.

Acquania Escarne 27:05

Yeah, so you're either using your capital or you're using hard money lender or someone else another bank right alone, but you have the capital to buy cash. And that's what helps what we call a motivated seller. Get out of their house quickly. Right. So that's how you're buying houses fast. And then on average, how long are you taking to renovate?

Bryan Driscoll 27:30

Yeah, normally, I'll take like two months, something like that will turn them around pretty quick. And you're right, you do have to do cash on most of these because most of the houses are in such poor shape. You can't really get a mortgage on them anyways, right? Like they could take this house and listed on the MLS. Like they probably could, but the bank wouldn't finance it. They're just hammered.

Acquania Escarne 27:47

Right? Right. Right. And I've had that situation. You also can get lucky sometimes where that motivated seller is so eager to get out that the cash offer allows you to pay less than you would if you had a traditional bank loan process it right. So, for example, one of my first out of state real estate properties was in Philly and the tenant or the occupant, the owner of the home passed away. And so his kids were like, We don't want this house, we don't want to deal with it. We don't want to fix it. And honestly, it didn't even need a lot of work. They just didn't want to deal with it. So by offering cash, they were able to close and said we close in seven days, they got to walk away with a check. And I got to get a property that honestly for the last 20 years have been well maintained by the previous owner. He just died, right and the kids didn't want to be bothered. And so when I took it over, it was mostly cosmetic redo the kitchen because it was pretty old and outdated and update some floors, and new carpet. But I didn't have to do major work. I still chose in that case to get an inspection done. But I know that for you, your houses might be more dilapidated. So you're like inspections. maxion. Like it doesn't matter. We're going to fix it right, we're going to get this house in rentable condition. So I really liked that. What inspired you to stick to one zip code? Because I've had other real estate investors on my podcast who are like, build a team, go everywhere go where the deals are good. And they have properties? I don't know in the dozens of states and some of them they've seen in some of them they haven't what made you want to stick to an area that you can know well?

Bryan Driscoll 29:33

Yeah, because I'm busy. Like I don't have time to dive there are dry like I bought one property was 30 minutes away. And going back and forth meeting with the contractor and stuff. It was just a time suck. Like I have a full business and a whole team on the digital side. It's like I got to be able to get there in five minutes, make an offer, lock it up and put someone else on it and then move to something else.

Acquania Escarne 29:54

Oh, that's really interesting. So you're doing it at a convenience does that mean that aside from your General Contractors Repair, folks, you are managing all your properties too. Are you a self manage? All in one guy?

Bryan Driscoll 30:09

No. I used to be. Okay. That's growth. That growth. Yeah, I did it before. I had a problem, I made this my first couple properties. And people would talk me into renting that to them. And they totally trashed the place like I wasn't able to, I didn't have that filter to prevent them. Now with a property manager, they manage all my stuff now. And when we rent a property out, it's just a piece of paper. It's like, do they pass or fail? I don't know them. I'm not hearing their stories, anything like that to get tucked into renting to someone I normally would.

Acquania Escarne 30:39

That's so good. I'm glad you share that story. I feel the same way. Now I use a property manager for my properties. And one of the things my dad used to tell me is he was like, you gotta be tough enough to kick out your own mom. If your mom doesn't pay the rent, she's gotta go. And I'm like, What, mom? That's crazy. He's like, No, that's the business, right? And so I use the property manager for the same reason, because I can be a sucker sometimes. If someone's like, oh, it's Bobby's birthday and Christmas, and we just want to pay you next month. My dad's like, no, the rents do now. And I'm like, oh, but it's Bobby's birthday. And so with a property manager, it's like, look, the rents due on the first you're late by the fifth, here's the late fee, no questions asked, right. I have property even in my own area as well. And I still visit the neighbours for dinner sometimes. And the tenants do not even know when we're coming or that we are the landlords. But I'm still peeking, you know, checking on the property while I'm there. So I 100% cosign your strategy. Even though you did it out of convenience, I also believe it's the most effective way to do it. Plus, I think property managers can do the betting that you might not have time to do credit checks, background checks, calling previous landlords and really making sure that you are renting to the best candidate possible because yes, if one landlord was trying to get rid of someone, they may give them a glowing recommendation. But if you have a team that will talk to two landlords back, sometimes you'll get the truth. So guys really listened to that advice. And if you find yourself stretched thin, and you do have a lot of properties, maybe now's the time to hire a property manager. Oh, man, this was really good. So Bryan, you've been super, super helpful in helping us navigate digital marketing, SEO and real estate. So I just have two more questions for you. What's your favourite book? What do you recommend that our listeners read? I'd love to know what you're reading.

Bryan Driscoll 32:51

Yeah, the best book I know of is Richest Man in Babylon.

Acquania Escarne 32:54

I love it. That's a classic that I've read. And I think you can read over and over again, it's just one of those books that you can always find some new gems. So I'll make sure guys to leave a link in the show notes to the richest man in Babylon. And I recommend you read it too. And my last question is a signature question because on the Purpose of Money podcast, we have everyone share, what's their purpose for money and why they are building well. So I want to ask you, what's your purpose for money?

Bryan Driscoll 33:23

Yeah, my purpose is to accumulate enough wealth that I don't have to worry about working, and that I can go out and help other people with it.

Acquania Escarne 33:31

And love it, make work optional and help the world. Brian, this was awesome. If anybody listening wants to connect with you work with you, or just learn more about you? Where should they go?

Bryan Driscoll 33:44

Sure, our websites motivatedleads.com. So yeah, just check out motivatedleads.com

Acquania Escarne 33:49

Excellent. I will make sure to include that in the show notes as well guys. Make sure to check out Bryan's website, all of his services and how you can potentially work together. I hope to see more of you investing in one zip code after listening to this episode. And definitely if you liked this episode, share it with those you love, and those you know, and make sure to leave a five star review wherever you're listening. Thank you so much. Until next time, keep building generational wealth.

Acquania Escarne 34:21

Thank you for listening to the Purpose of Money podcast. For more resources and information, check out my website, the purposeofmoney.com and while you're there, please sign up for our newsletter, so you'll have all the latest information on new episodes and blog posts. Until next time, keep building generational wealth.

Transcribed by https://otter.ai